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Tella Firma Foundations Names Jim Roach and Tim Looney to its Advisory Board as it Expands into Commercial Market

(DALLAS—March 19, 2018) Tella Firma Foundations, a construction-tech company, today announced that it has added two new Advisory Board members – Jim Roach and Tim Looney. An Advisory Board member acts as strategic advisor and sounding board for the company, supporting its mission to revolutionize the foundation industry.

“Our goal is to form a group of world-class advisors who will provide sound advice while guiding and challenging our thinking as we pursue our strategy for growth,” Fontaine said. “Both Jim and Tim bring a solid business background and specific industry expertise that will benefit Tella Firma as it expands into commercial markets. We are very pleased they have agreed to lend their talents to the company.”

Jim Roach brings 44 years of experience in the commercial construction markets in his role as Commercial Advisor.  He currently works for Tribble & Stephens Construction in Houston, serving as manager of preconstruction activities (bidding through design phase) for the company’s commercial retail, office, mid- and high-rise residential, lodging and hospitality, and warehouse design-and-build projects throughout the region. His prior experience includes serving as vice president in charge of estimation for Jordan Foster, a large commercial construction company. Roach is a retired licensed structural engineer with a civil engineering degree from Clemson University and an MBA from the Wharton School at the University of Pennsylvania.

Tim Looney brings over 40 years of experience including executive management of the design and manufacture of ruggedized precision products. He is currently president of TWL Group, a private investment firm with holdings in real estate, healthcare, financial services, social media, and operations/services companies. Prior to founding his current business in 2006, Looney was co-founder of Optex Systems Inc., a defense contractor that produced sighting systems for the U.S. military, which are used in various applications such as Abrams M1 tanks, Stryker armored combat vehicles, and Assault Amphibious Vehicles. He completed the sale of Optex to Pequot Capital in 2006. Looney has served on multiple private, public and non-profit boards during the past 30 years, and currently serves as a director for Vital Art and Science, a medical software company, and Encore Propane, a commercial propane service provider. He served with Fontaine as co-chair of the North Texas Angel Network in 2012.

The Tella Firma foundation system has been used by dozens of builders, with more than 1,200 foundations installed in commercial and residential projects, and is backed by seven issued patents. Tella Firma foundations are designed to protect a building’s foundation from damaging active soil movement with a field-tested process of elevating a slab-on-grade foundation using piers, creating a protective void between the ground and the foundation itself. This application isolates the slab from active soils and guards it from unexpected movement. Tella Firma’s solution is an environmentally friendly, green installation process that avoids the need for any type of chemical or water injection into the soil as part of construction.

About Tella Firma Foundations
Dallas-based Tella Firma is a construction technology firm that is revolutionizing the way foundations are built. Tella Firma gets its name from the Latin words meaning “strong home.” Foundations with the company’s product have been installed in residential and light commercial projects in Texas and Colorado, and the company continues to expand into new markets throughout the region. For additional information, visit tellafirma.com.